Vintage ad of the day: Volkswagen tackles problem of ‘women drivers’

Vintage ad of the day: Volkswagen tackles problem of 'women drivers' 1

Volkswagen has long held the reputation for innovative advertising.
I know this because of Mad Men, and also the Pink Moon commercial. But one forgotten vintage ad brings new meaning to
their “think small” tagline. Pointing out the various
ways it’s appallingly sexist would ruin the fun. So you can
just read the text transcribed below and draw your own

“Women are soft and gentle, but they hit things. If your wife
hits something in a Volkswagen, it doesn’t hurt you very much.
VW parts are easy to replace. And cheap. A fender comes off without
dismantling half the car. A new one goes on with just ten bolds.
For $24.95, plus labor. And a VW dealer always had the kind of
fender you need. Because that’s the one kind her has. Most
other VW parts are interchangeable, too. Inside and out. Which
means your wife isn’t limited to fender smashing. She can jab
the hood. Graze the door. Or bump off the bumper. It may make you
furious, but it won’t make you poor. So when your wife goes
window-shopping in a Volkswagen, don’t worry. You can
conveniently replace anything she uses to stop the car. Even the

Nawa ooooooo this pple are dudes guess you leave all the heavy cars and start shopping for one of these for your wives and girlfriends…..

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