Speaking at the 2024 AfriCaribbean Trade and Investment Forum in the Bahamas, Genevieve said she realised that she was viewed as a commodity when she wanted to join Hollywood.
According to her, she changed her mind to focus on promoting Nollywood instead of pursuing a Hollywood career because they were interested in exploiting her talent and African stories for their benefit.
The actress mentioned that her goal was to build a strong film industry in Nigeria that could tell their own stories.
Genevieve Nnaji said she believed Nollywood had the potential to be as successful as Hollywood and Bollywood.
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She wrote, “I could have gone to Hollywood a long time if I wanted to, but I had a dream to build an industry in Nigeria that could drive home.
“Because I always believed in that. I always knew that we were capable of actually owning an industry like that that told our story for our people.
“I wanted that. I respect what Hollywood is doing. I respect what Bollywood is doing and I felt like Nollywood had an equal chance at it.
“So when I found it wasn’t quite what they had in mind I was like I’m just going to wait this out and the Covid happened and the worlds switched at that point and Africa sort of became it.”
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Genevieve also shared her experiences while seeking partnerships with Hollywood after the success of her 2018 film, ‘LionHeart’.
The actress said she discovered that Hollywood stakeholders saw her as a commodity and were mainly interested in exploiting her talent for their benefit.
She said, “For the first time, I realised I was a commodity. I thought, you know, given what I had done with Lionheart, and all of that, I was going to have an opportunity to do more.
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“Getting there and having the kind of support that obviously CANEX is bringing on board, but I thought I could find it in Hollywood. That was not quite the case.
“They wanted what I had but for their benefit. It was all about their story.
“It was all about how, even if it was our story, I could make it more authentic to their own understanding of whatever Africa is because they did have a lot of literature in their archives.”
KanyiDaily recalls that actress Kate Henshaw recently opened up about her rekindling of connections with Genevieve Nnaji.
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