Nestlé Relaunches MAGGI Chicken Flavour Cubes with New Improved Taste and Double Cubes

Nestlé Nigeria has unveiled a revamped MAGGI Chicken Flavour seasoning cube, now enhanced with a blend of onion, turmeric, and celery, offering a richer chicken flavor. Available in a new double-cube format, this change aims to provide both added convenience for consumers and reduced packaging, aligning with Nestlé’s goal for a waste-free future.

The relaunch took place at the MAGGI Creators Conference, a platform developed in partnership with TikTok to connect the brand with chefs, food enthusiasts, and content creators.

The event was an opportunity for experts to share their knowledge and collaborate on innovative digital food storytelling to unveil the double goodness of the all-new MAGGI Chicken flavour seasoning cubes.

The event highlighted the versatility of the updated MAGGI seasoning and facilitated discussions on innovative digital food storytelling.

Wassim Elhusseini, Chief Executive Officer of Nestlé Nigeria, commented: “We are excited to announce the relaunch of MAGGI Chicken Flavour Seasoning Cubes to bring an enhanced culinary experience to Nigerian consumers. With the double cube format, we are on a journey
to reduce packaging used in our production process by 25%. This approach is part of Nestlé’s ongoing efforts to protect our planet. We remain committed to growing our business in Nigeria sustainably.”

Rahamatou Palm Zakari-Adamou, MAGGI Category Manager at Nestlé Nigeria, added: “We are dedicated to providing seasoning cubes that enhance mealtimes for millions of Nigerian families. MAGGI has been a part of Nigerian cuisine for decades and is committed to always deliver delicious taste and aroma as well as remain a trusted ally to the Cooks.

With a loyal customer base, MAGGI’s improved seasoning cubes continue to enrich Nigerian kitchens across the country.