Many Celebrity Businesses Fail Because Nigerians Don’t Support Them – Laura Ikeji

Nigerian entrepreneur Laura Ikeji Kanu has revealed why many celebrity-run businesses in the country struggle to survive.

Laura Ikeji explained that while Nigerians are often very active in supporting celebrities online through music, films, and lifestyle content, that same support does not always extend to their business ventures.

According to her, this gap in real-life buying habits is one of the reasons many celebrity brands end up closing after a few years.

She also noted that celebrities rarely show strong support for each other’s businesses, which, in her opinion, makes growth even more difficult in the entertainment industry.

Laura compared the situation to global markets, naming international stars such as Rihanna, Beyoncé, and Kim Kardashian, whose businesses reportedly enjoy strong customer backing and grow quickly.

The beauty business owner added that in Nigeria, some people assume products linked to celebrities are too expensive, so they prefer cheaper options from smaller vendors instead.

She further explained that there is also a perception problem, where people question how celebrities spend money and associate their brands with luxury lifestyles rather than everyday affordability.

Laura also suggested that investors may be hesitant to put money into celebrity-owned businesses because they worry about financial priorities and long-term discipline.

According to her, the combination of low customer support and limited investor confidence makes it hard for many celebrity brands to stay profitable over time.

The beauty business owner encouraged Nigerians to show more support for public figures they admire by patronising their businesses when possible.

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KanyiDaily recalls that Laura Ikeji Kanu recently spoke about the high cost of renting business spaces in Lagos, saying it is putting serious pressure on small and medium-sized businesses across the state.