According to the Chief Executive Officer of BrandXpose, Mr. Austen Umeania, the Ultimate Football Challenge is designed to expand on the knowledge base of Nigerian football fans, and reward them for their avid followership of the game. In his words,
“we want to take football followership of the average fan beyond the banters and knowledge contests that rage in homes, offices, buses and pubs. We want them to have the right knowledge and get rewarded for it”
The 1-hour live game show has 2 segments, the Ultimate Football Challenge Countdown where callers are given 90 seconds to answer as much questions as they can on different football subjects, and the Ultimate Football Challenge Fan Zone where callers answer questions that are specific to the football club that they support. At the end of the show, the caller with the highest number of correct questions answered in each segment automatically wins a Samsung mobile phone.
Already the Ultimate Football Challenge is the latest hit in South Eastern Nigeria where many participants have won Samsung mobile phones, airtimes and football jerseys. The show airs every Wednesday from 7pm to 8pm on Solid FM 100.9, Enugu and football fans can call 0903 110 0005 and 0818 752 7314 to participate.
Fans can also participate in the online play at www.facebook.com/ufcradioshow where daily prizes are won.
The Ultimate Football Challenge is packaged by BrandXpose and will begin airing in other radio stations across Nigeria from June.