He said that the company’s famous bird logo and name would soon be no more.
The company, it seems, will simply be known as “X.”
Musk said this in a series of tweets late Saturday night.
He later said in a Twitter space that the Twitter logo would be changed Sunday. “It should have been done a long time ago, sorry it took so long,” he said.
“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he said as part of a series of tweets. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
— Elon Musk (@elonmusk) July 23, 2023
According to reports, Elon Musk last night, emailed employees about the change, saying the company would become X and that his note “was the last email he’ll ever send from a Twitter email address.”
Reports further said it Musk has for long, favoured the “X” branding.
Musk has also talked about how X would help Twitter become an “everything app.” Though Musk has offered few specifics on this vision, many believe he’s referencing apps like WeChat, the most popular app in China that people use for a host of everyday activities, like payments and shopping, in addition to social networking.
If Musk goes ahead to abandon Twitter, reports argue, could be a risky move as the company is already facing an advertiser exodus that’s resulted in a loss of more than half the company’s ad revenue.
Kanyi Daily reported that early this month, Musk set temporary limits on the social media platform to address extreme levels of data scraping and system manipulation.
According to him, verified accounts are temporarily limited to reading 6,000 posts a day.