Reactions As Imisi Wins BBNaija S10 After Saying She Has No Plan For N150m Prize

Imisioluwa Opeyemi Ayanwale, popularly known as Imisi, has been crowned the winner of Big Brother Naija Season 10, bringing to an end a season packed with drama, strategy, and unforgettable moments.

The 23-year-old fashion designer and actress from Oyo State has now become the fourth woman to win the BBNaija reality show.

Her fiery personality, bold confrontations, and ability to build strong connections made her a standout contestant, winning over viewers during her 70 days in Biggie’s house.

In her final diary session, Imisi admitted she had no concrete plans yet for the prize money but emphasized the need to seek expert advice.

“Honestly, right now I don’t have a set plan for the money. I need to seek financial advice first because I’ve never had such a large amount before,” Imisi said.

When asked which housemates she would support if she wasn’t in the running, Imisi named Dede, Jason Jae, Kola, Kaybobo, and Isabella, praising their unique qualities and resilience.

This year’s edition, tagged “10 over 10,” kicked off on July 27 and 28, 2025, with a double launch event that introduced 29 housemates. Their contrasting personalities fueled weeks of rivalry, romance, and shifting alliances, keeping fans hooked throughout the season.

One of the season’s biggest shocks was the disqualification of Faith, who was initially considered calm, but became one of the most polarizing contestants after clashing with Imisi.

His eventual disqualification following a violent altercation with Sultana reshaped the game’s trajectory leading into the finale.

The final lap saw 10 housemates, including Kola, Isabella, Imisi, Sultana, Kaybobo, Jason Jae, Mensan, Koyin, and Dede, competing for the grand prize of ₦150 million.

The finale night opened with a lively performance by Adekunle Gold, who set the mood with “Party No Dey Stop.”

Host Ebuka Obi-Uchendu walked viewers through the highlights of the season before Big Brother delivered an emotional farewell speech to the finalists.

Evictions came swiftly, with Kaybobo being first to exit, and followed by Isabella, who left with a farewell kiss. Mensan and Jason Jae followed, then Kola, as the Top 5 were revealed.

Sultana left next, securing the third runner-up position, leaving Imisi, Dede, and Koyin as the last three. Koyin’s eviction reduced the competition to just two—Imisi and Dede.

The finale also featured surprise performances, including Mensan sharing the stage with Adekunle Gold and Iyanya thrilling the crowd with his hit song “Orobo” featuring Shoday.

At 8:57 p.m., Ebuka announced Imisi as the winner, with Dede finishing second. The stage erupted in cheers as confetti rained down, marking the end of a thrilling season.

Season 10 of Big Brother Naija lived up to its theme, offering fans strategy, shifting alliances, heated rivalries, and emotional connections.

Imisi’s journey, marked by determination and her vibrant personality, cemented her place as one of the most memorable winners in the show’s history, with social media instantly flooded with congratulatory messages and trending hashtags in her honour.

See some reactions below:

The moment Imisi was announced winner of BBNaija season 10. pic.twitter.com/pqfmTD5iAz

— YabaLeftOnline (@yabaleftonline) October 5, 2025

We did it, we fucking did it, imisi stans rise and be counted 🗣️🗣️🗣️🗣️🗣️🗣️🗣️🗣️🗣️ you all did that. Her name is Imisi Opeyemi season 10 winner. History has been made.#BBNAIJA #BBNaijaS10 pic.twitter.com/nylbszZUII

— Mz Petite (@Nellystunna) October 5, 2025

Imisi won big brother naija this season because of her smart work and strategy. She was strategic with everything, from her outfits to her makeup,and her hair. She was a joy to watch. Well deserved win🎊❤️ pic.twitter.com/YejYI3hobE

— 𝔸b𝕒𝕫𝕫 (@abazwhyllzz) October 5, 2025

If you jump from Imisi’s votes to Dede’s votes, your leg go break 😂😂😂 pic.twitter.com/SrZ2ttJBfG

— 𝐌𝐀𝐋𝐈𝐊 (@TheMahleek) October 5, 2025

The sweet thing about Imisi’s win is that it was well deserved. No ship, no poverty story, no victim story, no pity ariser..just her wearing her ankara bubu and crocs🤣 plus grace. Even her strategy was clean without hurting anyone. Girl really worked hard for this win. Proper… pic.twitter.com/ykbSjjOTHl

— Temi Of ATL🇺🇸🇳🇬 (@FavorGrace90) October 6, 2025

Imisi’s life just changed for the better today. She’s now a car owner and a multi-millionaire. Wowwww i am so happy for this baby girl. Congratulations Imisioluwa🎉🎉🎉
And if e reach your turn..no wear lemon Crocs o🤣🤣 pic.twitter.com/pe4or5UhHu

— Temi Of ATL🇺🇸🇳🇬 (@FavorGrace90) October 5, 2025

So crazy that week1 social chart was actually our top5 – Imisi, Dede, Koyin, Sultana, and Kola. Congrats to the WINNER Imisi. #BBNaija pic.twitter.com/bJye1Q2sXr

— Emmanuel B (@badmanlolu) October 5, 2025

ALSO READ: Reactions As BBNaija Disqualifies Faith Adewale For Assaulting Sultana [Video]