MultiChoice has announced plans to close its streaming service Showmax after operating it for about eleven years.
The company sent a message to Showmax users on Thursday to explain the decision.
In the message, MultiChoice said its board carried out a detailed review before choosing to end the service in the future.
“We’re writing to inform you of an important update regarding Showmax,” the streaming platform said.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.”
MultiChoice said the move is a reflection of its bid to “focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time”.
MultiChoice did not give a specific date for when Showmax will stop operating.
However, it said it would keep users informed and provide enough time before the service finally ends.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.
“We will share further details well in advance, including timelines and any future steps, should they be required,” the subscription platform said.
The Showmax was launched in 2015 in South Africa and later expanded to many African countries. The platform was created to compete with international streaming companies and meet the rising demand for online entertainment in Africa.
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