The
Prada fashion giant has been censured over the use of ‘dangerous’
images featuring Oscar nominated child actress Hailee Steinfeld.
An
advertisement for the label’s Miu Miu range showed the 14-year-old
sitting alone and apparently upset and crying on a railway track.
The
Advertising Standards Authority (ASA) received a complaint that it was
‘irresponsible’ because it was suggestive of youth suicide…Fell in love with both comments below.
The watchdog rejected this concern, but has ruled the image broke industry codes because it showed a child in an unsafe location.
The teenager achieved instant fame last year after she received an Oscar nomination for her role in a remake of the classic Western True Grit.
Prada defended the advertisement saying it was part of a ‘serious, high-fashion campaign aimed at adult women’ and that it was placed only in adult, high-fashion magazines such as Tatler.
It said the image was meant to portray the actress in between takes of the film, while she was waiting for the next scene to begin.
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Personally I find it weird that she (a child) is modelling adult clothing, never mind the train tracks!