Nigerian dancehall artist, Cynthia Morgan has signed a management deal with a top American entertainment firm, The Facilitator Management.
In a statement by the firm, Cynthia’s new PR counsel, Muyiwa Babalola said the artiste has a diverse fanbase worldwide because of her great music and the energy she gives her fans.
Babalola said the Facilitator Management is committed to utilizing Cynthia’s “raw magic” to continue to exhibit Afrobeat on the world stage and in a more organized dimension.
“Cynthia has a diverse fanbase worldwide because of her great music and the energy she gives her fans. I have observed how she is perceived globally. As her friend, I also know her. So, it’s not unusual that her music is loved by many.
“We are committed to using Cynthia Morgan’s talent to continue producing great afro-beat sounds to a more organized extent,” Muyiwa said.
Cynthia Morgan also expressed her excitement to be partnering with the company.
“I signed the deal because of the global market. This company has an insight into the global market. I got to know about the diverse fanbase I have from the data mining research that was conducted by my public relations team,” she said.
This is coming months after Cynthia Morgan revealed that her years-long break from music was as a result of some hardship she went through following her fallout with her former record label boss, Jude Okoye.