Starting a business is as exciting as it is challenging. You need to get the right team on board, secure funding, assemble your offerings and do a ton of other logistics.
Just when you think it’s smooth sailing you find yourself looking at another challenge—visibility. You can have exceptional products/services, but if brands don’t know they exist if brands don’t know you exist, what are your chances?
What your startup needs, are digital lead generation strategies that put your products or services in the limelight. This way, potential buyers learn more about your brand and offerings and you can take the chance to interact and nurture them.
Email Marketing:
Grabbing audience attention and acquiring customers is getting tougher by the day, and for a startup, it’s even more challenging.
How do you, amid all this noise, get your voice heard? How do you set your startup apart and show audiences what you’re good at? Through email marketing of course.
This strategy establishes a direct link with your audience. You can start conversations by speaking to their needs and challenges and position yourself as a solutions provider.
Your audience, in turn, can reach out to you for more information and voila an opportunity presents itself for you to leverage.
Here are tips to help you improve visibility through this strategy:
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Optimize Landing Pages:
Landing pages are built to provide quality experiences to target audiences and drive conversions. They share information about your offerings and encourage the reader to take actions that lead to conversion.
So, rather than drive traffic from campaign platforms to your homepage, you direct them to a landing page where they can learn more.
Here’s something to keep in mind—your landing page is ground zero for the success of your digital marketing campaigns or its failure. If you can’t see conversions from your landing page, then you need to rework it.
Here are some tips for optimizing your landing pages:
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Cold Calling:
According to research on 488 B2B buyers, 61 percent of them accepted cold calls from new vendors. It points to one thing—the phone is still an effective sales prospecting tool.
As exciting as this piece of news is, many startups don’t think through this strategy. They simply acquire a list, start dialing and see minimal or no results at all.
Here are mistakes that annoy potential customers:
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Run Promotions:
Running promotions is great for boosting visibility and generating leads. Hosting giveaways create an atmosphere for gathering leads.
It’s also a low-pressure technique for encouraging sales since users who find the trial worthy, are likely to buy and even recommend it to others.
Best practices include:
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Host Joint Webinars:
Digital events are about numbers. In most cases, your reach may be limited to your current customers, social media followers, and email subscribers.
Now, considering some of your customers are following you on social and in your email subscriber list, the numbers shrink further, don’t they?
Hosting joint webinars with brands who share similar audiences bumps up your target audience base. With a larger pool of potential leads, you’ll have a larger platform for showcasing your expertise and solutions.
Potential benefits of joint webinars include:
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