Google launches first dedicated Startups Accelerator for women founders in Africa

Google today announced that applications are now open for the inaugural Google for Startups Accelerator: Women Founders Africa Program. The program aims to empower and support women founders on the continent by providing resources and opportunities for them to scale their startups and address African problems.

Google for Startups Accelerator: Women Founders Africa Program

Women founders who are building tech startups in Africa or for Africa can apply through the program website before the February 20th, 2023 deadline. Eligible applicants must have a working product or service, a viable business model, and a working team. The application process includes a written application and an interview with the program team.

The 12-week program will commence in March 2023 and include one bootcamp per month, held in a hybrid style of online and in-person sessions. Selected participants will receive access to Google’s products, mentoring from industry experts, resources, tools, and technology, as well as networking opportunities and connections with investors to support the growth of their startups.

“We are excited about the open call for applications for our 3-month accelerator program, specifically tailored to address the unique challenges faced by women founders in Africa. We believe that investing in women founders in Africa is critical for economic empowerment that will enable the creation of jobs for the growing African youth population,” says Folarin Aiyegbusi, head of Startup Ecosystem, Africa at Google.

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African female founders face challenges in their entrepreneurial pursuits, including limited access to funding. Despite these challenges, women make up a significant portion of African entrepreneurs, with 58% of businesses in Africa being owned by women.

“Elevating the participation and leadership of women in the entrepreneurship ecosystem is crucial for promoting gender equality and driving economic growth in Africa. Investing in women-led startups is a key step towards achieving this goal, and Google’s commitment to these goals is reflected in the launch of the Google for Startups Accelerator: Women Founders Africa Program.” added Aiyegbusi.

The Women Founders will be mentored by industry experts who will provide guidance and support to the selected participants throughout the program. They will be instrumental in helping the startups achieve their full potential and create a positive impact on their communities.

Akua Nyame-Mensah, a mentor for the program said;

“It’s an honor to be a mentor in the inaugural Google for Startups Accelerator Program for Women Founders. As part of supporting the next generation of leaders in Africa, this program offers women an opportunity to grow their networks and the accountability to achieve their professional goals. The focus on mentorship will be invaluable. Participants will benefit and grow from the exchange of ideas and experiences.”

The Google for Startups Accelerator Women Founders Africa Program is an extension of the Google for Startups Accelerator Africa program established in 2017, reflecting Google’s dedication to supporting startups and addressing the unique challenges faced by women entrepreneurs in Africa.

Recall that in support of the upcoming 2023 Presidential elections, Google unveiled a new portal, the Nigeria Elections Trends Hub, that will provide a platform for Nigerians to search and discover trending interests related to the presidential and vice presidential candidates, parties, and issues through the lens of Google Trends.

The page, which can be accessed on the Google Trends website, allows users to compare the search popularity of the presidential candidates and trending questions being asked about them. The portal features maps and graphs displaying the search interest for the candidates over a period of 30 days.

This is a part of a broader initiative by Google to support the 2023 elections, which also includes training for new and media publishers on how to effectively use YouTube to tell election stories and training from the Google News Lab to help journalists learn how to use search and other Google tools for better storytelling, including data visualization, verification and fact-checking