Spotify Wrapped 2025: New Nigerian Artists Drive a Cultural Shift in One of the World’s Fastest-Growing Music Markets

Spotify has released its 2025 Wrapped data for Nigeria, and the findings point to a dramatic generational shift in the country’s music landscape one increasingly shaped by young, genre-bending artists who are rewriting the sound of Africa’s biggest music market.

The streaming report highlights a breakout year for emerging Nigerian voices, whose rise mirrors the country’s demographic tilt toward a younger, digitally-native audience.

Four fast-rising acts Fido, Kunmie, Faceless and FOLA surged into Nigeria’s Top 10 most-streamed songs, a sign of fresh voices gaining widespread national influence.

Fido’s uplifting anthem “Joy Is Coming” finished as the country’s second most-streamed song, while Kunmie’s debut “Arike” followed at No. 3. Faceless secured the No. 4 position with “Venus,” and Spotify RADAR artist FOLA claimed No. 6 with “Lost.”

The dominance of first-time chart-toppers reflects a shift in listening behavior that favors experimentation and emotional storytelling. Still, Nigeria’s biggest stars continued to command attention. The most-streamed song in the country was “With You” by Davido featuring Omah Lay, a collaboration that swept TikTok, radio, and national playlists throughout the year.

On albums, Wizkid led with Morayo, the most-streamed album in Nigeria in 2025. Davido’s 5ive, BNXN’s Captain, Burna Boy’s No Sign of Weakness and FOLA’s Catharsis completed the top five.

Asake, one of Afrobeats’ most consistent hitmakers, charted three albums in the Top 10; a rare feat even in the genre’s fast-paced era.

Spotify’s data shows Nigerians overwhelmingly prefer local music, with 82% growth in domestic music consumption over the past year.

Wizkid was the most-streamed artist in Nigeria, followed by Seyi Vibez, Asake, Burna Boy and Odumodublvck, a lineup that spans polished Afrobeats, street-pop, Amapiano-influenced hits and alternative rap.

Among women, Ayra Starr remained the country’s most-streamed female artist, leading a group that includes Tems, Tiwa Savage, Sunmisola and rising street-hop sensation Smur Lee.

Nigerian music continued its global expansion in 2025, with Burna Boy topping the list of most-exported Nigerian artists. He was followed by Tems, Rema, Ayra Starr and Wizkid.

Rema’s blockbuster hit “Calm Down” with Selena Gomez remained the most-exported Nigerian song for the third consecutive year.

The platform recorded a 97% year-on-year increase in podcast listening in Nigeria and a 48% rise in podcast creation. Notably, the top-ranked podcasts in the country were predominantly spiritual and faith-based, an indicator of how Nigerians are turning to digital platforms for guidance, community, and daily inspiration.

According to Spotify, Nigerians streamed more than 1.3 billion hours of audio in 2025, with daily streams rising 23%. The average listening age in the country is now 25, emphasizing a strong youth presence that continues to shape music trends.

“Nigeria’s 2025 Wrapped paints a picture of a music scene that is absolutely thriving. It’s incredible to see how fast Nigerians embrace fresh voices right alongside the legends,” said Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa.

As Wrapped 2025 rolls out globally, Nigeria remains one of the world’s most dynamic music markets and its rising stars are just getting started.