In a message sent to employees, Snap’s chief executive, Evan Spiegel, announced the company cannot promote accounts in America that are linked to people who incite racial violence.
“We are not currently promoting the president’s content on Snapchat’s Discover platform,” Snap said in a statement.
“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover.
“Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”
The decision was reportedly made over the weekend, after people in cities across the country joined in protest against the killing of George Floyd by Minneapolis police officers and racial injustice.
Mr. Trump tweeted over the weekend that protesters outside the White House would be “greeted with the most vicious dogs, and most ominous weapons, I have ever seen.”
Snap didn’t specify whether Trump’s account had violated any rules, but users can still subscribe to the account to see content shared by Trump’s team.
Essentially this means that Trump’s account will no longer be found on Snapchat’s Discover home page meant for news and high-profile stories.
KanyiDaily recalls that Twitter had last week became the first social media company to draw a clear line on the president’s rhetoric, when it fact-checked a Trump tweet that contained falsehoods about voting.
Twitter also flagged about two different Trump tweet about protesters and said it was violating Twitter’s policy against “glorifying violence.”