Crazy as it may be to believe, I think the video almost makes “Jam” sound worse. It certainly doesn’t sell the song. Oh sure, many male fans of gratuitious greased-up booty shots will undoubtedly appreciate the way the camera lovingly hyper-focuses on Kim’s pink-bikini’d bottom (four slo-mo, strobelit close-ups in just the first 22 seconds alone!) as she crawls on the floor and licks her copiously Lipglassed, lip-synching lips. But really, Kim’s backside puts on a better performance here than her other end does; from the neck up, all she does is avoid direct eye contact with the lens and demonstrate a lack of basic miming skills not witnessed since Britney Spears’s infamous 2007 VMAs performance.
Anyway, I suppose we should all be relieved that only 55 seconds of the video leaked (along with what appears to be 55 gallons of body oil all over the set), and that Mrs. Humphries has seemingly put her pop music plans on indefinite hold.
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